Camera Cruise Workshop Title:
Understand Your Brand.
Workshop Basic outline:
- What is marketing and branding?
- Where should I be advertising? SHOULD I be advertising at all?
- How do I separate myself in a crowded marketplace?
- How important is a logo or a name?
- Where do I go to get help?
Tag line:
"This business is about perception, not reality. If you think your photos will separate you from your competitors, think again. Even if you're a better photographer, nobody cares. It's how your brand is perceived that matters."
Understand Your Brand.
Workshop Basic outline:
- What is marketing and branding?
- Where should I be advertising? SHOULD I be advertising at all?
- How do I separate myself in a crowded marketplace?
- How important is a logo or a name?
- Where do I go to get help?
Tag line:
"This business is about perception, not reality. If you think your photos will separate you from your competitors, think again. Even if you're a better photographer, nobody cares. It's how your brand is perceived that matters."
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Photog Mentor: Kevin Swan
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