Understand Your Brand.
Workshop Basic outline:
- What is marketing and branding?
- Where should I be advertising? SHOULD I be advertising at all?
- How do I separate myself in a crowded marketplace?
- How important is a logo or a name?
- Where do I go to get help?
"This business is about perception, not reality. If you think your photos will separate you from your competitors, think again. Even if you're a better photographer, nobody cares. It's how your brand is perceived that matters."
Composition sets you apart! Powerful frames create powerful opportunity! Great imagery commands a higher price! This workshop has one purpose: to dramatically increase your level of 'seeing' powerful fames in a visually chaotic world: art out of pandemonium!
It is about walking into a wedding location you have shot before (many times) and knowing you are going to create something different (this time)!It is about passionately shooting to create 'art' for YOU and then finding likeminded brides & clients that love what you do!
This workshop is about wedding photography awareness: creating power and drama by noticing at a new level! A workshop to increase your compositional power!
This is Frame Design!
I teach contemporary composition. I teach framing that is easy to grasp.
In fact I teach about concepts that are simple yet amazing.
Frame Design will make you a more dynamic photographer and increase what you are worth!
Web 3.0 Marketing -- Thinking Beyond the Bride
Marketing to the bride, networking with other photographers, attending trade shows and the like. These are all necessary components to a solid wedding photographers' on-going marketing strategy. But what if you could grow your bank account while you sleep? What if you could increase your social standing without glad-handing for a potential referral? We live in a world where you have enormous reach and power at your fingertips. The Internet and some new, amazing marketing techniques, when used together, can drive you to financial independence while increasing your notoriety in the wedding photography community or your selected niche.
Be sure to bring something to write on. In this intensive workshop, you'll learn:
How to leverage Social Media, including growing your Twitter base, optimizing your blog, podcasting essentials, and more.
Implement powerful Internet marketing techniques NOW to put your back-end business on auto-pilot.
The importance of email marketing, and how to use it to generate money... automatically.
Building a community around you and your service.
Creating digital products that sell themselves.
Organizing, building, and a self-maintaining ecommerce photography cash engine.
And much more.... the knowledge you'll get from this once course alone could pay for your entire cruise fee.
So many photographers are trying to add video to their business... they are failing. This workshop gives you a detailed look into how you can successfully add video to your photography business. We break down all of the misconceptions about video in the photography business and give you a plan to follow. Oh, and we will talk about how to make that Viral video go viral...
- Who has done video successfully?
- Who had failed at video?
- What types of videos can photographers make?
- The Photographers Video Roadmap!!!
- How to make a viral video... well... kind of... just the theory behind it
Creating a profitable, MANAGEABLE photography company
- common mistakes in the beginning of business
- products that sell themselves, sales meeting unmasked.
- happy clients every step of the way
Which Apple products can give you the most benefit for your business? What is the smartest way to use them? Sara will show you how she has set up her Apple Studio and how each of the pieces of the puzzle fit together to give you the perfect Apple Core!
Sara will give you a tour of her apple studio and explain which products can give you the most bang for your buck. Do you want to get rid of the PCs in your studio and don't know how? Let Sara show you how to make all of your apple products work together. Sara will also review all the latest technology that not only Apple has developed but introduce you to some new software and online services that can really help you streamline your business.
Whether you are a seasoned Apple user or new to the platform there will be a ton of new tricks and ideas you will take away from this informative conversation. Sara wants to help take you to the next level in knowing important tools for your business.
Shape Up and Trim Down! (Workflow Fitness)
- the right tool for the right job (Adobe InDesign!)
- wicked fast design workflow... are you ready for this?
- theory into practice: philosophy to make the process with clients SIMPLE!
- understanding what design actually IS
- effective communication = good looking!
- basic principles: contrast, repetition, alignment, proximity
Workshop Tag line:
"Join the revolution and step up your business!"